LA Galaxy star has signed a three-year deal, rumured to be worth about 20 million U.S. dollars and his images will be plastered on billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The 32-year-old was an obvious choice for Armani.

"David is truly a modern day icon in that his fame extends well beyond the realm of soccer,"said Giorgio Armani, designer of the new Emporio Armani Underwear collection, on Monday.

"He is considered as one of the world's most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father," the designer said.

"He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that," Armani commented.

"I first met Mr. Armani quite a few years ago while I was working with the England team when he designed our World Cup suit," David echoed his excitement about the new collaboration and working with his friend.

"I've been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I'm happy to be working with him now. For me Giorgio Armani is a man who has been at the top of his game for more than thirty years," Becks said.